Built to Roam

Built to Roam helps women 40+ build strength, confidence, and freedom through adventure and purposeful training.

I’m Nico. Personal trainer, climbing instructor, and the kind of person who plans to keep doing all the fun stuff that make me, me.

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I’ve spent most of my adult life in the mountains — hiking, climbing, via ferratas, MTB, snowboarding, SUP. Not as a hobby I fit around real life, but as the thing that is real life.

At some point I noticed something: most fitness content aimed at women my age is either about losing weight or “staying active” in the gentlest possible sense. Walk more. Take the stairs. You’re not 25 anymore.

I ignored all of it. And I kept climbing harder routes, riding steeper trails, and building a body that could actually do the things I wanted to do.

Built to Roam exists because I couldn’t find the space I was looking for — one that takes both the training and the adventure seriously. Where strength isn’t optional and “40+” isn’t a warning label.

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What you’ll find here:

Train — Strength, mobility, and longevity programming built around real athletic output. Not aesthetics. Performance.

Travel & Adventure — Routes I’ve actually done. Via ferratas, alpine hikes, MTB trails. With real grades, real logistics, and honest opinions about whether it’s worth the hype.

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If you’re done with content that tells you to manage your decline — you’re in the right place. And I will not lie! We will encounter issues on our 40+ year journey, but movement will make it easier to deal with!